Short Term Satisfaction VS Long Term Gratification

Hello beautiful people, 

I hope you’ve had an awesome start to your week! 

After having a chuckle about the realisation that I now own a dog worth more than my shit-box (but loyal) car, I wanted to jump online to talk to you about:

The difference between short-term satisfaction and long-term gratification 

The car I drive around in now is a little Mazda 3 sport that I bought when I got my first job out of university seven years ago.  It’s not that I can’t afford a new one - the income that I create each month means I could buy four of my cars each month - it’s just that I don’t need one because I don’t drive anywhere. I work from home, I live near the beach, and on the weekend, we can get around in my husband’s car. 

This decision not to buy a new car comes from my financial literacy, and passion for educating women about their financial literacy too.

Living beyond our means. 

There are plenty of people that create a lifestyle based on how much money they make. These people feel like when they start earning more money, they need to up their lifestyle to match.

  It might sound like a good idea at the time, yet in reality, all they end up doing is getting caught in a trap where they never actually have financial freedom.

The more money they make the more they consume…the bigger mortgage, the newer car, the more expensive holiday or designer wardrobe just means the money flows out of the bank account almost as quick as it comes in.

One of the things that used to motivate and inspire me when I was first starting my business and knew that I was in charge of my own income was my excitement to be able to buy a little Jeep Wrangler for myself.

I still am excited to make the big purchase one day (although I have been warned it’s a horrible car and not realistic for a future family), but I haven’t yet because I also know that it’s not really a smart decision. It would give me the short-term satisfaction, but not the long-term gratification. 

At first, I would be like:

“This is so awesome!” (AKA I am so awesome *cough cough* look at me and what I bought all by myself)

“I love this” 

“I want the sun on my face, the wind in my hair and to live it up!”

But after a few weeks, those feelings would fade, and whether I bought the car outright or leased it to reduce my taxable income, there are so many other things that would give me a much higher return on my investment.

Have you made a decision like that before? You’re not alone!

We’re in a generation of consumerism, quick fixes, and we want everything now. We often overleverage ourselves or buy our way into incredibly expensive lifestyles that we can’t actually afford. When we chase these short term gratifications, we’re more likely to put things on credit, take out a loan, use afterpay, borrow money or overextend ourselves to buy the things we think we need, rather than saving up until we have enough to buy it with our own savings. 

Going beyond just the price tag, it’s also important to consider if the big purchase is actually going to give you what you’re looking for. Is it going to provide you with joy in the long run? Will you feel satisfied after the purchase, or will your focus turn to the next thing on your wish-list?

If you’ve read my book you’ll know happiness in habitual. The more you have, the more you want. Hence why it’s called the ‘the pursuit of happiness’. Sop make sure you’re not trying to find your happiness in the wrong things.

Seeking short-term gratification goes beyond your bank account.

I think many people, especially women in our age group, have this issue in their relationships. Everyone has that friend (or it could be you!) that keeps jumping from one relationship to the next.

Often, it’s because they’re too tempted by the short-term satisfaction of lust, sex or passion, rather than the intimacy, trust and loyalty that comes with the delayed gratification of overcoming triumphs together, being vulnerable, learning how to forgive, compromise or have those uncomfortable conversations in the first place.

This trait applies to your health too.

I know a lot of people head to the gym or go on a diet for the short-term gratification of wanting to “lose those last few kilos” or “get a bikini body in time for summer”.

What ends up happening is that they find the quick fix or fad, get the results they want, and then three months later the weight is all back on because they didn’t have the drive to ditch the short-term gratification for the long-term satisfaction of learning how to have ongoing healthy habits.

The result? Well, that yo-yo lifestyle could lead to plenty of long-term health issues! 

Searching for short-term rewards even comes into your diet. After a shitty day at work, many of us head straight to the pantry to treat ourselves to whatever we can get our hands-on. When I used to work in child protection services, my go-to reward after a long, stressful and exhausting day was to stop on the way home and buy myself an entire tub of cookie dough – I’d finish it before I even got home too! It gave me the short-term gratification of treating myself, but it didn’t do me any favours in the long run.

Getting down to business. 

I am so passionate about teaching women this theory and helping them apply it to their business or professional life. I mentor thousands of women in our Babes in Business community, and it plays a massive role in our network marketing structure because we learn to stop trading time for money. 

Yes, we still get the short term satisfaction of the ‘now’ money with retail profit, commissions and bonuses…but we also get to start creating long-term wealth strategies with multiple income streams when we are able to delay that gratification and have a long term vision and build a business that compounds over years and continues you pay you long term well after the ‘work’ you once did.

It’s a strange concept for anyone living in the Western world, as it’s the way we’re groomed to think from a very young age. When you join a network marketing company, you learn to ditch the mindset of doing something today because you’re going to be rewarded for it today. We discover that having the long-term vision and delayed gratification is so much more rewarding and beneficial in the bigger picture. 

Through Babes In Business, we talk a lot about having residual income streams. Having a residual income stream allows you to have the freedom and flexibility that I’ve created for myself in the four years since I started my business so I am no longer trading my time for money…but it took time and delayed gratification to be able to build that.

However a lot of women my age, especially the younger girls on social media just don’t know about the behind-the-scenes of someone else’s life or business, and they only see the rewards and highlights reels online - hence why they don’t see the power in delayed gratification or persistence when they can just have the comfort of instant satisfaction instead.

We’re not having the conversations or providing the education to understand the hard work that went into getting to that point. We don’t acknowledge the transition from the starting point when someone was putting in the effort and not necessarily getting the results, to where they are now. 

The delayed gratification of committing to still showing up, being consistent and doing the work even if you can’t see the results today because you know something better is coming and worth while long-term.

Improving Financial Literacy.

Improving financial literacy is the key to breaking down this disconnect. There are so many different ways to earn an income. You can have a job, and still create a long-term wealth creation strategy on the side. There are some avenues that take time and capital, like investing in property or buying stocks and shares, and there are other choices, like network marketing that let you earn the income by doing the work or like I like to call ‘sweat’ equity or investment. 

When I started out, I had time on my side, but I didn’t have the money in my pocket. By ditching the desire for short-term gratification and focusing on my long-term vision, I got to where I am today. The result is a lifestyle of fulfilling relationships, happiness, flexibility, health and wealth.

The research. 

With my background in psychology, I’m always keen to back things up research, statistics and facts. In fact, there is an entire chapter in my book dedicated to breaking down the researching into long-term gratification. This chapter talks about a study called the Marshmallow Study, which has been replicated time and time again - you might have even seen it in the Instagram ‘marshmallow challenge’ that Kylie Jenner recently did with her daughter. 

Basically, the longitudinal studies shows that the kids with the ability to wait for the long-term gratification (the ones that can wait for two marshmallows, rather than eating one straight away) end up being more successful later in life. They often have better relationships, improved university marks, higher income, lower likelihood of being in domestic violent relationships, substance misuse and enjoy an improved mental health. 

It is crazy how powerful this is! And you can bring it into your life too. 

Start by looking at your own life and questioning where you are seeking short-term gratification, rather than focussing on the bigger picture?  Once you acknowledge the behaviours, it’s much easier to address them or make changes. 

If this is new to you (especially in regards to your money and wealth creation) we’ve created a new side hustle guide – which you can find here. It’s a free guide to educate you on all the ways you can earn an income.

There are so many different choices and vehicles, and this guide will empower you to find the right one for your lifestyle, goals and vision. Also, a great book if you want to be empowered and educated to make better decisions around money so you aren't tempted by 'short term satisfaction' is the 'millionaire next door' by Thomas J. Stanley.

Think small steps, commit to just taking one step at a time, but focus on the big picture and keep your eyes on that long term prize gf!

Chat soon,